Europe
encompasses an area of 10,400,000 km² (4,000,000 square miles), stretching
from Asia to the Atlantic, and from Africa to the Arctic. European
countries welcome more than 480 million international visitors per year,
more than half of the global market, and 7 of the 10 most visited
countries are European nations. It's easy to see why - a well preserved
cultural heritage, open borders and efficient infrastructure makes
visiting Europe a breeze, and rarely will you have to travel more than a
few hours before you can immerse yourself in a new culture, and dive into
a different phrasebook. Although it is the world's smallest continent in
land surface area, there are profound differences between the cultures and
ways of life in its countries.